HomePrivacy Policy

Privacy Policy

Effective date: 01 February, 2025

Welcome to FaceValue AI. This privacy policy explains how we collect, use, and protect your data when you visit our website (facevalueai.com), submit your email, or interact with our platform.

We are committed to respecting your privacy and complying with our obligations under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

1. Who We Are

FaceValue is a people-powered platform enabling ethically sourced image and video datasets for AI training. Our core mission is to empower individuals to shape AI development by providing consented and fairly compensated biometric data.

Data Controller:
FaceValue AI Ltd
86-90 Paul Street
London, EC2A 4NE
United Kingdom
data@facevalueai.com

2. What Personal Data We Collect

When you visit our website:

  • Analytics data: IP address, browser type, device, time on site, pages visited – collected via Google Analytics.
  • Cookies: See section 7.

When you submit your email (e.g., for updates or registration):

  • Contact data: Your email address.

When you sign up to the app (for future use):

  • Name, Date of Birth (age verification), Ethnicity, Gender, Location
  • A single selfie for verification
  • Consent preferences for specific sectors (e.g., commercial, healthcare)
  • Uploaded content (e.g., headshots, videos)
  • Earnings and transaction data (via Stripe or PayPal)

Note: This landing page currently only collects email addresses and web analytics. Any biometric data is collected separately through the app with explicit consent.

3. Why We Collect Your Data

Purpose Lawful Basis (UK GDPR)
To respond to enquiries or send updates Consent – Article 6(1)(a)
To analyse site usage and improve UX Legitimate Interests – Article 6(1)(f)
To manage app sign-ups and services Consent and Contract – Article 6(1)(a)/(b)
For biometric data (selfies, videos) Explicit Consent – Article 9(2)(a)

4. How We Use Your Data

  • To provide you with updates about our platform
  • To analyse traffic and performance via Google Analytics
  • To enable secure, consent-based participation in our AI dataset marketplace (if you opt-in via the app)

We do not:

  • Sell your data
  • Share your personal data with third parties without clear consent
  • Use automated decision-making or profiling based solely on your website activity

5. Data Sharing & Third Parties

We only share personal data with third parties who help us deliver our services, such as:

  • Google Analytics (privacy-focused settings enabled)
  • Email platforms (for opt-in comms, e.g., Mailchimp)
  • Stripe and PayPal for app-based transactions (with user opt-in)

We ensure all third parties meet UK GDPR requirements.

6. How We Store and Protect Your Data

  • Data is encrypted both in transit (TLS/SSL) and at rest (AES-256).
  • We store data on secure servers within the UK/EU or trusted partners with UK adequacy decisions.
  • Access is limited to authorised staff.
  • We conduct regular security audits and penetration testing.

7. Cookies & Tracking

We use cookies to understand how visitors use our site and to improve performance.

Types of cookies:

  • Essential cookies: Required for site functionality.
  • Analytics cookies: Collected via Google Analytics with IP anonymisation.

You can manage cookie preferences via our cookie banner or browser settings.

8. Your Rights (UK GDPR)

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Withdraw your consent at any time
  • Request deletion (“right to be forgotten”)
  • Restrict or object to processing
  • Lodge a complaint with the ICO (www.ico.org.uk)

To exercise your rights, contact: data@facevalueai.com

9. Data Retention

  • Emails submitted for marketing will be retained until you unsubscribe or request deletion.
  • Analytics data is anonymised and retained for up to 26 months.
  • Biometric and profile data collected through the app is governed by the full app privacy policy and consent agreements.

10. Changes to This Policy

We may update this policy to reflect legal or operational changes. The latest version will always be published on this page with the effective date.

Contact Us
Questions? Email us at: hello@facevalueai.com
We’re here to help you stay informed and in control of your data.

Key Summary

  • We collect email addresses and analytics to improve our service and keep in touch.
  • We do not sell or misuse your data.
  • If you use the FaceValue app, you’ll be asked to explicitly consent to any use of biometric data.
  • You’re in control: update or delete your data at any time.
Contact